Platform Deep Dive
EU-Startups Submission Guide: Getting European Press Coverage
EU-Startups is the leading media outlet for the European tech ecosystem. Here is how to get your startup featured and why European press coverage matters even for non-EU founders.
EU-Startups reaches over 1 million readers monthly and is the primary destination for investors, corporate partners, and tech professionals following the European startup ecosystem. Getting featured there is valuable for any startup targeting European customers, building partnerships with European companies, or seeking European investment.
What EU-Startups covers
- Funding announcements: seed through Series B rounds from European startups are regularly covered.
- Product launches: significant new products and pivots, especially from established European startups.
- Founder profiles: stories from notable European founders and immigrant founders building in Europe.
- Industry analysis: coverage of specific sectors (fintech, health tech, climate tech, SaaS) within the European context.
- Job moves: key hires and leadership changes at significant European startups.
How to pitch EU-Startups
The news hook. EU-Startups covers news, not general interest stories. A pitch needs a clear news trigger: a funding announcement, a product launch, a significant partnership, or a market milestone. "We have been working on something interesting" is not a news hook.
European relevance. Your startup should have a meaningful European angle: EU headquarters, significant EU customer base, European founding team, or European market focus. US-only startups with no EU connection are unlikely to be covered.
Contact the right editor. EU-Startups has specific editors for different verticals (fintech, health, general startup news). Pitching the right editor improves your response rate significantly.
Press release plus personal note. Send a short, personalized one-paragraph email explaining why the story matters to EU-Startups' audience, along with your press release as a supporting document — not the primary pitch.
European readers expect to find you on local directories too
European buyers often look for products on EU-specific or GDPR-compliant-flagged directories. UpStart helps you identify and get listed on the platforms most relevant to European customers.