UpStart Guide
Understanding UpStart Fit Scores: What They Mean and How to Use Them
Fit scores tell you which platforms are most likely to drive relevant traffic and conversions for your specific product. Here is how to read and act on them.
Not all platform traffic is equal. A high-traffic directory that attracts the wrong audience will convert at 0.1%. A lower-traffic platform with perfect audience fit might convert at 5 to 10%. Fit scores exist to surface this distinction — so you invest your submission time where it actually matters.
What the fit score measures
The fit score (0 to 100) reflects how well a platform's audience, content norms, and category focus align with your product's signals. It combines several factors:
- Category alignment: Does the platform feature products in your category? A B2B analytics tool will score high on G2 and low on consumer lifestyle platforms.
- Audience match: Do the platform's typical users match your target customer profile?
- Pricing model compatibility: Free products score higher on freemium-friendly platforms; enterprise tools score higher on professional buyer platforms.
- Content format fit: Does the platform's submission format allow you to communicate your value effectively?
How to use fit scores in your strategy
| Score Range | Priority | Action |
|---|---|---|
| 80–100 | High | Submit immediately, invest full effort |
| 60–79 | Medium | Submit in week 2–3, use standard pitch |
| 40–59 | Low | Submit only if time permits |
| Under 40 | Skip | Not worth the submission effort |
Fit score vs. reach
UpStart shows both fit score and platform reach (monthly traffic). The combination matters more than either alone. A platform with a 90 fit score and 50,000 monthly visitors is often more valuable than one with a 50 fit score and 500,000 visitors — because the smaller platform sends higher-intent traffic that actually converts.
See your fit scores now
Enter your URL and UpStart generates fit scores for all platforms in the directory, ranked from highest to lowest match.