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FintechNews.hk (Fintech News Hong Kong) is a digital media site covering fintech developments in Hong Kong and the broader Greater Bay Area. It is part of the Fintech News Network (which also runs Fintechnews.sg, fintechnews.ch, etc.). Main features • Daily news articles, interviews and opinion pieces on fintech, regtech, insurtech, blockchain/crypto, digital banking and payments. • Weekly email newsletter summarising top stories. • Event & webinar listings plus media-partnership packages for conference promoters. • A jobs board targeting fintech roles in Hong Kong/Asia. Target audience • Fintech founders and teams, financial-services executives, investors, consultants, regulators and academics interested in Hong Kong & GBA fintech. Business model • Display ads and native advertising/sponsored articles. • Paid event and job-board listings. • Content syndication / media-partnership fees across the Fintech News Network. Publishing patterns • Posts appear mainly on weekdays; SimilarWeb traffic and RSS timestamps suggest highest engagement Tuesday–Thursday mornings (HKT), when business readers check industry news. Content that performs well • Funding rounds & M&A involving HK fintechs. • Regulatory/licensing updates from HKMA, SFC, FSTB. • Digital-banking, virtual-asset, and cross-border payment case studies. • Regional rankings, "Top 10" lists and market-sizing reports generate strong social shares. Best practices Do: ✓ Pitch timely, data-backed insights relevant to HK or GBA. ✓ Offer exclusive quotes or local market figures. ✓ Keep articles concise (600-900 words) with clear take-aways. Avoid: ✗ Overly promotional press-release language; the editors label such pieces as “sponsored”. ✗ Broad, non-regional stories without a Hong Kong angle. Other relevant details • Domain authority ~45 (Ahrefs), monthly visits ~70–90 k (SimilarWeb, May 2024), with majority traffic from Hong Kong & Singapore. • Strong LinkedIn following (>20 k) used to amplify new articles; less active on Twitter. • Accepts guest posts but requires fintech relevance and disclosure of sponsorship.