AlternativeTo lets you find apps and software for Windows, Mac, Linux, iPhone, iPad, Android, Android Tablets, Web Apps, Online, Windows Tablets and more by recommending alternatives to apps you already know.
AlternativeTo is a crowdsourced software-discovery website (founded 2009, Sweden) that helps users find alternatives to desktop, mobile, and web applications. Main features • Search or browse ~100k apps, filtered by OS, license (free, open-source, paid), tags, and popularity • Community up-/down-votes that rank alternatives by user approval rather than editorial curation • User reviews, comments, and lists (“My lists”) for personal organisation • Update tracking: followers get e-mail/RSS alerts when an app is updated or when new alternatives are added • Vendor pages and API for developers to embed AlternativeTo data Target audience • Consumers, power users, and IT pros looking to replace or discover software • Indie developers and SaaS vendors seeking visibility among a tech-savvy audience Business model • Free to use for end-users • Advertising (display ads, sponsored listings) • Optional “Business” listings / claiming a profile for a fee (per Crunchbase & site FAQ) Content & posting tips • What works: clearly written app descriptions, accurate platform/license tags, screenshots, and prompt replies to user comments; open-source projects often gain traction through votes • Best timing: Traffic is fairly even through the workweek; SimilarWeb data show Mon-Thu have the highest visits – aim to publish early-week for maximum exposure • Do: encourage existing users to up-vote; keep metadata updated; engage politely in comments • Avoid: spammy keyword stuffing, duplicate entries, promotional language that ignores feature comparisons – these are flagged by moderators and can be removed Other relevant details • Site receives ~7–8 M monthly visits (SimilarWeb, May 2024) with 40 % from US & Western Europe • Strong SEO means listings often rank on Google; being present can drive referral traffic to a product’s own site • API rate-limited; free for non-commercial use, paid tiers for heavier usage
Find out how this platform fits your startup — plus 150+ others, with tailored pitches for each.
Get Started