Choose the best software on Capterra, with insights from millions of users and 2.5 million+ verified reviews. Compare features, pricing, & more., Form used to offer specific content
Capterra is a business-software discovery and review website that lets B2B buyers compare products across more than 1,100 categories. Founded in 1999 and now part of Gartner Digital Markets, it offers: • Searchable directories with filters (price, features, deployment, industry). • Verified user-generated reviews and ratings (star scores, pros/cons, likelihood to recommend). • Side-by-side comparison tools and “Shortlist” reports. • Free vendor profiles plus paid pay-per-click (PPC) listings that boost visibility and generate qualified leads. • Supplemental resources such as buyer guides, blogs, and checklists. Target audience • Primary: SMB and enterprise professionals researching new business software. • Secondary: Software vendors seeking lead generation and reputation-building. Business model • Freemium: vendors can create a basic profile at no cost. • Revenue comes mainly from PPC advertising—vendors bid to appear higher in category results and pay when a prospect clicks through. • Additional revenue streams include display advertising and content sponsorships across Gartner Digital Markets (Capterra, GetApp, Software Advice). Content & engagement tips for vendors • High-performing content: Detailed product descriptions, screenshots, pricing transparency, video demos, and a substantial number of fresh, authenticated user reviews. Case studies and industry-specific keywords improve search visibility. • Best posting window: Weekdays (Tue–Thu) during U.S. business hours, when buyer traffic peaks, according to SimilarWeb traffic seasonality data cited by Capterra marketing materials. • Do: Proactively request reviews from recent customers, keep profile information current, respond publicly to both positive and negative reviews, bid competitively on high-intent keywords. • Avoid: Inflated claims, duplicate or incentivized reviews that violate Capterra’s Verification Guidelines; neglecting to update pricing or feature lists, which can lower conversion and ranking. Other notes • Capterra’s reviews are vetted (email, LinkedIn, invoice proof) and subject to fraud-detection, giving the site high trust among buyers (Gartner Peer Insights survey). • Traffic: ~ 5-7 M monthly visits, 40 % from the U.S., strong SEO presence (SimilarWeb, Ahrefs). • Integration: Listings automatically syndicate to sister sites GetApp and Software Advice, extending reach. • Competitors: G2, TrustRadius, SoftwareSuggest. Similar performance principles apply across these review platforms.
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