Netted - Better Living Through the Internet, with apps, services, and products.
Netted (formally “Netted by the Webbys”) was a curated-discovery platform run by the producers of The Webby Awards. From 2010 until roughly 2018 it delivered one short recommendation each weekday via email and on its website, highlighting a single new or useful digital product—typically mobile apps, web services, gadgets, or productivity tools. Main features • Daily email newsletter + web archive of past picks • Human editorial curation by the International Academy of Digital Arts & Sciences (same body that judges the Webbys) • Brief write-ups, direct download / sign-up links, occasional discount codes for subscribers Target audience • Tech-savvy consumers and early adopters looking for “the next useful app or site” • Predominantly U.S. professionals, 18-45, interested in productivity, lifestyle and personal-finance tools Business model • Free to subscribers; revenue came from sponsorship slots inside the newsletter and occasional affiliate partnerships or sample programs Posting cadence / favorable days • One item every weekday (Monday–Friday) at a consistent morning send time; Tuesdays and Thursdays historically drew the highest open-rates according to archived media-kit materials referenced by TechCrunch (2013) Content that performed well • Mobile productivity apps, money-saving services, travel hacks, and tools that solved an immediate problem • Exclusive offers or “invite-only” beta access drove the highest click-throughs Best practices Do: ✓ Pitch genuinely novel, vetted products with clear user value ✓ Supply concise copy, screenshots, and an exclusive perk for readers if possible Avoid: ✗ Overly sales-y language or unverified claims (editors rejected most promo-heavy submissions) ✗ Products that require region-specific access; global usability was favored Current status • Site/newsletter ceased regular publication around 2018 and now redirects to WebbyAwards.com assets.