Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.
Product Hunt is a community-driven discovery platform where makers launch new digital products (apps, SaaS tools, hardware gadgets, side-projects) and where early adopters, investors and tech enthusiasts up-vote, comment and subscribe to daily digests. Main features • Daily “hunt” list – products compete for up-votes; leaderboard resets every 24 h. • Discussion threads, reviews and Q&A with the maker (“Ask Product Hunt”). • Collections & topics (AI, Productivity, Developer Tools, etc.). • Ship & Upcoming – paid toolkit for pre-launch landing pages, email wait-lists and user feedback. • Newsletter, podcast and community events such as “Product Hunt Meetup”. Target audience • Start-ups and indie makers looking for initial traction and feedback. • Early adopters, product managers, VCs and journalists tracking new tech. Business model • Freemium: posting a product is free, but revenue comes from – Advertising / sponsored placements (“Promoted Products”, newsletter sponsorships). – Ship subscriptions (USD 59–199 / mo tiers). – Event partnerships and job board listings. – Recently introduced “Launch Day Boost” paid amplifications. Favorable launch timing • Community data, analyses by makers and PH’s own stats suggest Tuesday–Thursday, 12:01 a.m. Pacific Time yields highest visibility; Monday also performs well, weekends are slow. Content that performs well • Novel B2B SaaS, AI tools, Chrome extensions, developer APIs, no-code tools and productivity apps. • Honest maker stories, transparent road-maps and interactive demos (GIFs, video). Best practices (Do’s) • Build a compelling thumbnail, clear one-liner and dedicated PH landing page. • Engage in comments during the first 24 h; thank voters; share back-story. • Leverage a credible “hunter” or launch yourself if you have community standing. • Announce launch to existing audience but comply with PH anti-spam rules. What to avoid • Mass DM vote-begging (can trigger shadow-ban). • Scheduling on U.S. holidays / weekends (low traffic). • Excessive self-promotion without community engagement beforehand. Other relevant details • Around 4–5 M monthly visits (SimilarWeb May 2024) with majority U.S./India. • Products reaching Top 5 often gain 1 – 5 k visitors and 200–1 k sign-ups according to case studies (e.g., Ahrefs, IndieHackers threads). • Acquisition: Founded 2013, acquired by AngelList (Nov 2016); still run independently.
Find out how this platform fits your startup — plus 150+ others, with tailored pitches for each.
Get Started