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Startup88.com is an Australian-based online publication and community aimed at very early-stage tech start-ups. Main features • Daily/weekly blog covering start-up news, hardware hacks, funding rounds and how-to growth articles. • “Submit a Start-up” / “Pitch” form that lets founders publish a dedicated profile of their product; these posts are promoted on the site and in the newsletter. • Curated resources section (investor lists, pitch-deck templates, hardware parts lists, etc.). • Free e-mail newsletter with latest stories and selected start-up pitches. • Occasional offline pitch nights/meet-ups promoted through the site. Target audience • Pre-seed and seed-stage tech founders, hardware hackers and product builders, mainly in Australia & APAC but with global readership. • Angel investors, mentors and accelerators who scout very early projects. Business model • Core content is free; revenue appears to come from on-site advertising/sponsorship, sponsored posts and the founder’s advisory/consulting services (per LinkedIn & Crunchbase descriptions). No paywall for readers or submitters. Favourable day/time of posting • Archive and social-share data (SimilarWeb/LinkedIn) show most traffic and publishing activity Tue–Thu (AEST); posts on those days receive the highest engagement. Content that performs well • Clear launch announcements that include screenshots, demo link and problem/solution statement. • Deep-dive hardware build/how-to articles with images and parts lists. • Practical growth-hack pieces with actionable detail. What to do ✓ Provide a genuine problem/solution narrative, traction metrics and founder contact details in submissions. ✓ Include high-quality images/GIFs or a demo video link. ✓ Post mid-week (Tue–Thu AEST) for best visibility and newsletter inclusion. What to avoid ✗ Buzzword-heavy press releases with no product screenshots. ✗ “Stealth” start-ups that refuse to reveal the product. ✗ Thin affiliate or purely promotional content (site guidelines reject these). Other relevant details • Domain registered 2013; SimilarWeb estimates ~20–40 K monthly visits in 2023 with top traffic from AU, US and IN. • Founder/editor listed as Mike Nicholls (ex-hardware hacker & angel investor) on LinkedIn.
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