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Trustpilot is a Denmark-founded (2007) consumer-review platform that lets the public post and read reviews about businesses worldwide. As of 2023 it hosts 213M+ reviews covering ~890K domains and is listed on the London Stock Exchange (ticker TRST). Main features • Public business profiles displaying 1-to-5-star ratings and written reviews. • "Verified" reviews generated through post-purchase email/SMS invites, plus open (uninvited) reviews. • SaaS tools for companies: automated invite emails, API, on-site TrustBox widgets, analytics dashboard, sentiment analysis, reply & dispute workflow, SEO syndication. • Content integrity team, fraud detection software, and community flagging to remove fake or abusive reviews. Target audience • Consumers researching purchases. • Businesses (e-commerce, services, finance, travel, etc.) that want social proof and feedback management. Business model Freemium: free listing for every domain, paid Standard/Premium/Enterprise subscriptions that add more invites, analytics, TrustBoxes, and marketing rights; optional ad placements and data insights. Posting best practices • Send review invitations within a few days of delivery; Trustpilot’s own benchmark data shows highest open & response rates Tuesday–Thursday late morning to early afternoon (CET/EST). • Provide balanced, specific experience details; verified (invited) reviews receive higher consumer trust and Google Rich Snippets. What performs well • Detailed service/product feedback, mentioning staff names or concrete outcomes. • Timely business responses (within 24-48 h) increase review helpfulness and rating uplift. What to avoid • Incentivizing or selectively soliciting positive reviews (violates guidelines; may trigger public “Misleading activity” banner). • Posting fake, duplicate, or defamatory content. • Ignoring negative reviews. Other relevant details • Integrations with Shopify, WooCommerce, Magento, Mailchimp, Zendesk, etc. • GDPR compliant; ISO/IEC 27001 certified. • Traffic: ~48 M monthly visits (SimilarWeb, May 2024), top markets US, UK, FR, DE.