Strategy
Startup Media Kit Guide: What to Include and Why It Matters
A media kit reduces friction for journalists, bloggers, and platform curators who want to feature your product. Here is what to include and how to make it work for you.
When a journalist or curator wants to write about your startup, every extra step they have to take is a reason to cover a different product instead. A complete media kit — a single, findable page with everything they need — removes that friction. Products that make it easy to be featured get featured more.
What to include in your media kit
One-sentence description. A plain-language summary of what your product does and who it is for. No jargon. This is what gets quoted directly.
Company and founder background. Brief founding story, team size, and location. Journalists want context without having to dig.
Logo files. SVG and PNG versions on both light and dark backgrounds. Include the full name version and icon-only version. High resolution minimum 1000px wide.
Screenshots and product images. 3 to 5 clean screenshots showing your core use case. No sandbox data or placeholder content. Real use equals real interest.
Key metrics (if shareable). User count, revenue milestone, growth rate, or other proof points. If you do not have public metrics yet, you can omit this.
Founder headshot. Professional or high-quality casual photo. 400x400px minimum. Journalists need this for article illustrations.
Press contact. A direct email — not a support@, not a form. A real person who will respond within 24 hours.
Where to publish your media kit
- A dedicated page at yourdomain.com/press or yourdomain.com/media — linked in your footer.
- Hosted zip file with all assets for easy download.
- Included in your Product Hunt launch page.
- Linked in your email signature and Twitter/LinkedIn bio.
When your media kit earns its value
A newsletter curator discovers your Product Hunt listing and wants to feature you in their weekly roundup. If they have to email you for a logo, wait for a response, and then request a description, they will move on. If your media kit link is visible and complete, you get the feature. Multiply this across dozens of publications per year.
Your platform listings need the same assets
Directory submissions, Product Hunt, and listing platforms require the same logos, descriptions, and screenshots. UpStart helps you prepare these assets once and deploy them across all relevant platforms.