Review Sites
B2B Software Review Sites Compared: G2 vs Capterra vs Trustpilot
Not all review platforms are equal. Here is how to choose where to focus your review-building efforts based on your product, audience, and growth stage.
| Platform | Best For | Buyer Intent | Free Listing |
|---|---|---|---|
| G2 | B2B SaaS, enterprise software | Very high | Yes |
| Capterra | SMB software, vertical tools | Very high | Yes |
| Trustpilot | Consumer + B2B brand trust | Medium | Yes |
| GetApp | SMB software discovery | High | Yes |
| Software Advice | Guided software selection | Very high | Partial |
G2: best for enterprise and high-growth SaaS
G2 is the premium destination for software buyers at mid-market and enterprise companies. Its category badges ("Leader," "High Performer") are recognized and carry conversion weight in sales conversations. If you are selling to companies with 50+ employees, G2 should be your first review platform priority.
Capterra: best for SMB and vertical software
Capterra dominates searches like "best HR software for small business" or "project management tool for construction companies." If your product serves a specific vertical or small business segment, Capterra's category depth and SMB audience make it the better starting point.
Trustpilot: best for brand trust and consumer-facing products
Trustpilot reviews appear in Google search results next to your brand name. For any product with a consumer component or a brand search volume, Trustpilot is a trust signal that buyers notice. It is less specialized than G2 but broader in reach.
Pick the right review platforms for your product
UpStart identifies which review platforms match your product's buyer profile and provides tailored submission copy for each one.